PURPLE Program Teaches Dangers of Shaken Baby Syndrome

A multicomponent educational intervention is useful and effective for teaching mothers soothing/coping techniques as well as about the dangers of shaking an infant, a study has shown.

Called the Period of PURPLE Crying program, the intervention was designed to educate infant caregivers about the risks for pediatric abusive head trauma (AHT), a form of inflicted brain injury resulting from violent shaking or blunt impact. The acronym PURPLE describes specific characteristics of an infant’s crying: Peaks in crying that are Unexplained; Resists soothing; accompanied by a Pain-like face; Long-lasting, and occurring in the Evening and late afternoon.

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